Fashion is one of the most dynamic phenomenons in our lives. A fashion statement today might soon be out dated or become old fashioned in less than a week. Celebrities have been icons of fashion during all these while. In fact, fans follow whatever their heroes and heroines wear and don. Sunglasses have been one such fashion or status item for the last 79 years.
Many are of the wrong conception that someone by the name Mr. Ray Ban was the first person to have sold a pair of commercial sunglass. But it was actually Mr. Foster Grant who first sold a pair of sunglass on the boardwalk in Atlantic City, New Jersey way back in 1929. Since then the shades have become something of a socio-economic icon.
The shades also help someone to hide his eyes from total strangers in an awkward situation where it becomes necessary to have a glare. Indeed it has made beautiful women more mysterious than ever before. Some like George Michael and P. Diddy are popularizing the somewhat crazy concept of wearing it even in the dark.
But not too long ago, the sunglass market was limited to only some branded levels and not exploited properly. However the scenario is changing now with more and more celebrities introducing their lines. So far Victoria Beckham has her own range, but soon the market might see the Literary collection range from Kelly Osborne and Morning After Range from Britney Spears. And why won’t they cash on it! At Yves Saint Laurent, eyewear accounts for 20 percent of its total turnover and sales on other major brands or chains like Harvey Nicks are on the upper trajectory.
So, I won’t be surprised if we find the shade market is flooded with haute couture fashioned and high quality sunglasses in the near future as that would give fashion conscious consumers more choice and power.